GREENWICH, CT — Eugenia Sullivan Cooney, born Colleen Cooney on July 27, 1994, has made a lasting impression on the digital landscape as a YouTuber, Twitch streamer, and online personality known for her distinctive fashion sense and alternative aesthetic. With a career that began in the early days of online video, Cooney has built a devoted fan base of millions, captivating viewers through her fashion hauls, makeup tutorials, and deeply personal vlogs.
From Boston Roots to Digital Stardom
Born in Boston, Massachusetts, Cooney’s early years were marked by challenges. Originally named Colleen, her first name was changed to Eugenia several months after birth. Growing up, she faced frequent bullying, which led her to switch schools multiple times before ultimately completing her high school education through the online program Connections Academy, where she graduated in 2012.
During her teenage years, Cooney briefly pursued modeling in New York. However, after feeling constrained and pressured to give up her internet presence, she chose instead to lean into the digital world, where she had begun to find her voice.
Launching an Online Empire
Cooney began livestreaming on the platform YouNow on June 17, 2011, before launching her YouTube channel later that same year. Her early videos — featuring fashion and daily life — quickly drew attention, amassing millions of views. Her channel now boasts over 2 million subscribers.
Her content is instantly recognizable. She’s become a symbol of alternative subcultures online, blending emo, gothic, and cosplay styles into her signature look. Often seen in elaborate lace outfits, bold makeup, and her trademark long dark hair, Cooney’s videos showcase everything from try-on hauls and beauty routines to heartfelt personal updates.
In 2018, she expanded her presence by joining Twitch, where she began livestreaming regularly. By 2022, she had amassed more than 400,000 followers on the platform.
Mainstream Recognition and Continued Evolution
Cooney’s influence extended beyond YouTube and Twitch. In 2018, she appeared in the music video for Niki DeMar’s “Anthem for the Judged,” which highlighted themes of self-acceptance and individuality. Her digital footprint continued to grow, culminating in a nomination for “YouTuber of the Year” at the 12th Annual Shorty Awards in 2020.
Despite the fame, Cooney has remained somewhat reclusive compared to other online creators. She maintains a private life in Greenwich, Connecticut, where she resides with her family. She has also spent time living in Los Angeles, further connecting her to the heart of influencer culture while keeping a strong sense of personal identity.
A Controversial but Resilient Figure
Over the years, Cooney has faced both praise and criticism online, with concerns occasionally raised about her health and the influence she may have on younger viewers. Despite the controversy, she has remained committed to her platform and followers, often expressing appreciation for their support and emphasizing her love for creative expression.
As one of the more enduring and recognizable figures in the online alternative fashion scene, Eugenia Cooney continues to be a conversation starter—both for her unique style and her complex public persona. Whether live-streaming or vlogging, she remains a singular figure in the ever-evolving world of internet fame.